Jeff Hawley, studio manager at McOuat Partnership
“Function Point has been integral to ensuring McOuat Partnership’s seamless transition to a remote work environment. We can meet all job deadlines, know everyone’s workload, and ensure no budget overruns in real-time, without missing a beat”
Business Intelligence is still somewhat unexplored territory for many creative agencies. If you’re an agency owner used to cookie-cutter reports to make business decisions, now might be a good time to take the next step; understand the positive impact that business intelligence reporting or BI reporting can have on your agency.
When it comes to running a creative agency, one size does not fit all. Your agency has a unique offering and an equally distinct way of operating. BI reporting can help catch trends in your agency’s operations to inform your next business decision, big or small.
If you’re just getting started with BI reporting, you need to know the basics.