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Agency Management, Productivity and Marketing Best Practices

Agency Retainers: What You Need to Know

Retainers are becoming commonplace in the agency world, particularly with smaller or boutique creative agencies. Frequently touted as being a more attractive, strategic pricing model, retainers certainly have their benefits. We’ll get into the definition of a retainer agreement, the pros and cons of retainer and project based pricing, best practices, and how to spot red flags when you’re first navigating client retainers.

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