Free Website Brief Template

Website Creative Brief

Unlock Your Website’s Full Potential

Why Do You Need a Website Brief Template?

  • Align everyone on the same page: A website creative brief template helps to ensure everyone involved in the website design project—from the client to the web designer to the developer— is on the same page regarding the project’s target audience, goals, and desired outcome. Avoid miscommunications and misunderstandings.

  • Set clear expectations: Website creative briefs can clearly define the scope of the project, which can help set clearer expectations for web designers, developers, and clients.

  • Achieve better results: A well-crafted website creative brief will give your web designer a clear roadmap to create a website that meets the client’s requirements. It can also help both the designer and developer stay on track and on budget.

Fuel Your Website Design Process With our Website Creative Briefs

Your website is your business’s digital storefront, so it’s important to make a good first impression.

A great website creative brief will help you communicate your ideas and requirements to your web designer and developer, ensuring that your website is everything you want it to be.

Having a well-written website creative brief prior to starting the web design project can offer the following benefits:

  • Helps you think critically about your website design project, identify its objectives, and prioritize your most important goals for the project.
  • Make sure you can clearly communicate your brand identity and brand messaging to your web designer.
    Saves time, resources, and money by preventing miscommunications, misunderstandings, and unnecessary rework.
  • Saves time, resources, and money by preventing miscommunications, misunderstandings, and unnecessary rework.
  • Helps you ensure that your website is properly aligned with your overall branding, marketing, and business strategy.

Save time, energy, and resources by downloading our customizable website creative briefs template.

Download Your Free Website Creative Brief Template


  • Website creative briefs are a pre-designed framework (i.e., a document) that is used to outline the objectives, requirements, and constraints/limitations of a website design project.

    The creative brief template provides a reusable structure to follow so marketing agencies or other businesses can write a comprehensive website creative brief more quickly and efficiently.

  • A website creative brief template can help marketing agencies save time, resources, and effort in a web design project.

    By using the website creative brief template, marketing agencies can avoid having to write the creative brief from scratch every time they start a web design project. This can free up the agency’s time and resources so they can focus on other tasks.

    A website creative brief template would offer the following benefits:

  • Improved communication:The template helps agencies craft comprehensive website creative briefs more quickly, which can help ensure everyone involved in the web design project is always on the same page to prevent miscommunications, misunderstandings, and unnecessary reworks.
  • Streamline the design process:By providing everyone with a clear roadmap of the web design project, especially its goals, requirements, and constraints, the template can help streamline the execution of the project.
  • Improved results: The website creative brief template can help ensure the final website design meets the client’s requirements and stays aligned with the project’s objectives by making sure everyone involved in the project gets the same accurate information. The agency can have confidence in delivering better results in their website design projects.
  • Yes, Function Point’s branding brief templates are fully customizable. rnrnMarketing agencies can tailor the template to meet their specific needs, including:

    Adding or removing sections: If you don’t need any section(s) provided in the branding brief template by default, you can easily add or remove each section accordingly.

  • Changing the wording: Function Point’s website creative brief template is already professionally written and is designed to meet the needs of marketing agencies and high-profile clients. However, you have the freedom to change the wording as you see fit to meet your marketing agency’s unique style.
  • Add your own information: With Function Point’s website creative brief template, you get blank spaces you can use to add your own unique information, such as budget, timeline, specific requirements/constraints, and so on. You have the versatility to provide your team with any required information and insights to help them achieve better results.
  • What’s included on website creative briefs should be custom-tailored depending on each project’s unique requirements and objectives.

    However, Function Point’s website creative brief template includes the following information:

  • Project overview: An overview of the website design project, including the website’s purpose, target audience, goals/objectives, requirements, and constraints.
  • Background information: Background information about the client, the project, or the product/service that would be covered by the website.
  • Target audience: Describing the target audience of the website, their needs, interests, demographics/psychographics/behaviors information, etc.
  • Competition: The website’s direct and indirect competitors, their strengths, and weaknesses.
  • Key features and functionality: This section should list the key features and functionality that the website will include.
  • Design requirements: Outlining the specific design requirements and constraints of the website (i.e., must use certain colors or fonts.)
  • Content requirements: Listing the content that needs to be developed for the website’s initial launch (i.e., product descriptions, landing pages, blog posts, etc.)
  • Budget:Stating the website design project’s budget.
  • Timeline:The timeline of the website design project while considering different design phases.
  • The website creative brief template can help streamline the creative design process by:

    Ensuring everyone is on the same page: By allowing creative briefs to come faster, everyone involved in the website design project—from web designers to developers to project managers—has a clearer understanding of their tasks.
    Saves time and effort: You don’t need to start from scratch every time you need to create website creative briefs. This can free up your agency’s valuable time so you can use it on other aspects of the project.
    Avoid misunderstanding and miscommunications: A comprehensive and well-written website creative brief can prevent misunderstandings and miscommunications between everyone involved in the project, from clients to web designers to developers.
    Keeps the project on track: A website creative brief should provide a clear timeline, budget, requirements, and constraints of the web design project. This helps to ensure that the project is completed within budget and on time, while meeting the client’s requirements.