Valued-Based Pricing for Agencies – Increased Profits or Increased Headache?

Are the traditional pricing models such as Fixed Fee, T&M, and retainers not really working for your agency? Maybe it’s time to consider a value-based pricing model. But what exactly is value-based pricing, and is it suitable for your agency?
Join industry expert Vince Dong in this webinar as he discusses value-based pricing, including the key factors needed to set up a profitable value-based pricing model. Vince has over 35 years of experience in the marketing and advertising industry and worked as the head finance person of a 250-person agency. As Second Wind’s Finance, Operations and Agency Software Consultant, Vince consults with agencies wearing three hats.
  • What is value-based pricing, and how it differs from traditional pricing models
  • Is value-based pricing right for your agency?
  • Key factors needed to set up a profitable value-based pricing model