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2024 Industry Trends Report for Creative Agencies

Overcome the economic uncertainty of 2023 to take your small or medium-sized agency into 2024 with our productivity and revenue benchmarks and trends.

What You’ll Learn

  • The creative agency services that are most likely to grow – and some that may stagnate – in 2024.

  • The secret to creating value-based pricing that delivers value to your agency as well as your clients.

  • What is the #1 strategy that helped creative, digital marketing and advertising agencies increase revenue throughout 2023?

  • Why clients leave agencies and what you can do to prevent that from happening.

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  • How all-in-one tools make a positive impact on creative agencies that over-service their clients.

  • The #1 barrier to on-time project completion.

  • The true impact that AI is having on small and medium-sized creative agencies.

Discover Where Agencies Are Heading in 2024

Following a challenging economic year for many agencies, we surveyed over 180 people who own – or work for – small and medium-sized creative, digital marketing and advertising agencies to figure out what trends we can expect as we move into 2024. The results of this survey provide helpful benchmarks for agencies that wish to see how similar companies are surviving – and even excelling – during difficult times.

The data reveals how many agencies have taken the leap to increase prices as inflation rises – and the effects that price increases have on revenue. You’ll also discover the processes that small and medium-sized agencies put in place to ensure they maximize the value achieved by each member of their team.

Check out our industry report for creative, marketing and advertising agencies to dig into the trends that drove the creative industries in 2023. You’ll discover unique insights into how the financial, client-based, productivity, and technological aspects of our industry changed throughout the year that help you plot a course into 2024.

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