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Creative Brief Templates

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Fuel the Design Process With These Creative Brief Templates

A good creative brief is like a strongly brewed cup of coffee — it’s the fuel that feeds the creative design team to develop innovative, amazing, mind-blowing, and awe-inspiring work.

Creative Brief Examples & Templates

  • Keep projects on track from day one. Use Function Point’s customizable creative brief templates to collect all the information you need to plan projects effectively.

Creative Brief Templates For Every Type of Project

Basic Creative Brief Template

When all you need is a high-level overview, this creative brief template offers a basic outline to help you focus on the bigger picture of a project.

Advanced Creative Brief Template

Plan efficiently and stay focused with this advanced creative brief template that captures project details like objective, target audience and messaging.

Graphic Design Creative Brief Template

Set the precedent for clear communication on every graphic design project. This template includes all of the important elements of a design brief, including branding guidelines, audience profile and competitive positioning.

Branding Creative Brief Template

Inspire creatives to do their best work and ensure clients love the work that’s delivered. Use this template to capture only the important information, whether you’re rebranding, updating or building a brand from scratch.

Website Creative Brief Template

Keep your team and client on the same page every time you have a new website project. This template is the perfect blueprint, with questions that address the content and structure of a new website.


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