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2023 Industry Trends Report for Creative Agencies

Recession proof your agency with productivity and profitability benchmarks for small- and medium-sized creative agencies

What You’ll Learn

  • What is the #1 challenge for agency owners

  • Difference in productivity for remote versus office teams and its impact on ROI

  • Impact of inflation on agency pricing

  • The services most expected to grow in the next year

  • Number #1 factor when it comes to employee retention

  • How much money is being lost in agencies that don’t use integrated software tools

  • % of agencies who regularly over-service their clients

Find Out Where Agencies Are Heading in 2023

After another eventful year, we surveyed almost 200 small- and medium-sized agencies to find out how the industry has changed and what we can expect as we head into 2023. The results give us a unique benchmark for agencies throughout North America to see how their counterparts are surviving and thriving in volatile times.

Our data reveals how much of the challenges we see in agencies come from internal factors – and we see a significant group of agencies who are reaping the rewards of solid processes and strategies that allow them to significantly increase the value generated from small teams.

Join us as we take a deep dive into the trends driving our industry, give exclusive insight into how staffing, revenue and technology changed in 2022 and find out how businesses are planning for 2023.

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