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Content Brief Templates

Improve Your Content Briefs to Deliver Better Results

Streamline Your Content Creation with Effective Content Brief Templates

  • Efficiency Boost: Pre-defined structures save time and eliminate guesswork.

  • Laser-Focused Content: Detailed prompts guide writers to hit your target audience and objectives.

  • Consistent Quality: Content brief templates maintain a cohesive brand voice and style across all content.

  • Smooth Collaboration: Clear content briefs streamline communication and reduce revisions.

Fuel The Branding Process With This Content Brief Template

A well-crafted content brief is like a compass for your content creators – it guides them towards producing work that’s focused, targeted, and aligned with your goals.

Ditch the scattered notes and endless email threads. Use Function Point’s customizable content brief template to gather all the essential information for seamless content production.

Supercharge your content workflow with Function Point’s customizable content brief templates.

In conclusion, with a well-designed and adaptable content brief template, you can successfully guide both digital and traditional content projects.

Experience the difference with Function Point’s content brief template. Elevate your content creation process today!

Download Your Free Creative Brief Template For Content


  • A “template” is a pre-formatted starting point, providing a basic layout and a structure that you can fill in with your own specific information. The idea is that the template helps you avoid starting from scratch each time, which can also help you get a uniform style across different projects.

    With that being said, a content brief template is a pre-formatted, reusable document that has predetermined sections outlining all of the pieces of information you need to include when creating a content asset. It provides the writer/creator with all relevant information and parameters for the task.

    A typical content brief template contains the following section:

    – Project Title: A clear name for your piece of content.
    – Goal/Objective: The purpose of the content and what you aim to achieve.
    – Target Audience: A detailed description of who the content is for (demographics, interests, pain points).
    – Keywords: The main keywords and phrases to target for search engine optimization (SEO)
    – Content Type: The format of the content (blog post, video, infographic, etc.).
    – Tone/Voice: The overall feel of the content; how you want your brand to sound.
    – Key Message: The main point you want the audience to take away.
    – Call to Action (CTA): What you want the audience to do after engaging with the content.
    – Content Outline: A suggested structure or list of points you’d like covered.
    – Deadline: The date the content should be completed.

    The content brief template functions as a blueprint for your content asset, allowing your content to have a uniform structure, stay on track, and be aligned with your objectives.

  • Here’s why a content brief template is important for marketing agencies:

    1. Streamlined Workflow and Efficiency:

    Saves Time: A content brief template ensures all essential information is included upfront, preventing delays from back-and-forth communication or missing details.
    Standardizes the Process: Content brief templates make the briefing process consistent, so writers know what to expect and can work productively without needing constant guidance.

    2. Ensures Alignment with Goals and Brand:

    Clear Direction: Content briefs act as a blueprint, outlining the content’s specific objectives and how it connects to the larger marketing strategy.
    Consistent Voice and Messaging: Content brief templates often include sections for tone and voice, ensuring that even with multiple writers, the brand’s personality remains consistent.

    3. Improves Content Quality:

    SEO Optimization: A content brief often includes a section for target keywords and search intent, making sure the final product is optimized for search engines.
    Focus on Target Audience: Clearly defining who the content is for helps tailor the messaging and style directly to the intended reader.
    Thorough Outlines: Content brief templates encourage the inclusion of a structured outline, ensuring writers address all the critical points.

    4. Improves Client Communication and Approval:

    Transparency: Content briefs create an upfront agreement on the scope of work, reducing misunderstandings and the need for extensive revisions.
    Streamlined Feedback: Content brief templates often include a section for client approval, making the feedback process more organized.

    5. Simplifies Project Management:

    Scalability: Content brief emplates are vital when handling numerous clients or projects as they establish a repeatable and efficient method.
    Metrics: Including a section for success metrics in the content brief template makes it easier to track results against the initial objectives.

  • Function Point’s content brief templates are fully customizable, and you can easily tailor them to fit your agency’s or your specific project’s unique needs.

    To customize a content brief template, you can:

    – Add or remove sections: You may not need all the different sections provided by default in the content brief template, and you can easily add or remove sections to fit the specific needs of your content project.
    – Change the wording: By default, Function Point’s content brief templates use professionally written wording designed to fit marketing agencies.
    However, you can change the wording to fit your agency’s unique style.
    – Add your own information: Function Point’s content brief templates provide spaces for you to add your agency’s or project’s unique information, including but not limited to target keywords, competitor analysis, distribution channels, etc.

    You can provide your team with the necessary information and insights to help them create content that aligns with your goals.

  • Here’s a breakdown of the essential information to include in a content brief template, along with explanations:

    Core Sections:

    – Project Title: A clear, descriptive name for the content piece.
    – Goal/Objective: The purpose of the content (e.g., educate readers, drive leads, increase brand awareness).
    – Target Audience: Detailed description of who you’re writing for (demographics, interests, pain points, knowledge level).
    – Keywords: Primary and secondary keywords/phrases for search engine optimization (SEO).
    – Content Type: The format (blog post, video, social media post, infographic, etc.).
    – Tone/Voice: How you want the content to sound (formal, conversational, humorous, etc.)
    – Key Message: The main takeaway you want the audience to have.
    – Call to Action (CTA): What you want the audience to do after consuming the content (visit a page, sign up, download, etc.).
    – Content Outline: A suggested structure of main points/subheadings to cover.
    – Deadline: The date the final draft should be completed.

    Additional (Often Important) Sections:

    – Competitor Analysis: Links to similar content for reference or inspiration.
    – Distribution Channels: Where the content will be promoted (website, social media, email, etc.).
    – Budget: If there are financial constraints or resources allocated for the content.
    – Success Metrics: How you’ll determine if the content achieved its goal (pageviews, shares, conversions, etc.).
    – Style Guide Link: Reference to your company’s style guide if you have one, to ensure brand consistency.
    – Notes/Special Instructions: Any additional information relevant to the writer.

  • Yes, Function Point’s branding brief templates are suitable for businesses of all sizes and from various fields, from brand-new startups to multinational corporations. rnrn

    Our branding brief template can help you communicate the brand’s vision and mission to the whole team to ensure your branding is consistent across all marketing channels.


    Businesses can save their time, resources, and money by using the branding brief template, streamline their branding process, as well as create a professional and consistent brand image.

  • A content brief template can significantly streamline the creative process in several ways:

    1. Provides Clear Direction and Reduces Confusion

    Establishes shared understanding: The content brief template acts as a single source of truth, ensuring that the writer, client, and any other stakeholders are aligned on the project’s goals, audience, and messaging.
    Minimizes miscommunication: A well-defined content brief template leaves less room for interpretation, reducing the need for extensive back-and-forth communication or misunderstandings.
    Promotes focused output: By giving the creative team a clear target, the content brief prevents them from going off on tangents, keeping the work focused and relevant.

    2. Saves Time and Improves Efficiency

    Prevents rework: With all the necessary information upfront, the likelihood of revisions due to missing or misaligned elements is drastically reduced.
    Speeds up the briefing process: The content brief template makes it simple to communicate project requirements, eliminating the need for lengthy meetings or scattered emails.
    Promotes consistency: A standardized content brief template ensures a repeatable and efficient process each time, especially when handling multiple projects.

    3. Enhances Content Quality

    Encourages strategic thinking: The content brief template forces you to think critically about the content’s purpose, target audience, and desired outcomes upfront.
    Aids in SEO: A dedicated section for keywords helps the writer optimize the content for search visibility.
    Ensures thoroughness: An outline section within the content brief encourages a comprehensive approach to the topic, helping cover all important points.

    4. Simplifies Collaboration and Feedback

    Centralizes information: The content brief template serves as a shared document where everyone can access the project details, promoting transparency and collaboration.
    Streamlines feedback: Many templates include a section for client approval, making the feedback process more structured and actionable.

    In short, a content brief template streamlines the creative process by providing a clear roadmap, reducing miscommunications, saving time, and ultimately improving the overall quality and strategic direction of the content produced.

  • Yes, Function Point’s content brief templates can be suitable for both traditional and digital content projects, with some considerations:

    Why Content Briefs Work for Both:

    – The Core Remains Consistent: The fundamental elements of a strong content brief apply across mediums: target audience, goals, key messages, etc. A good template will include these core sections.
    – Adaptability is Key: Well-designed content brief templates have flexibility built-in. You can add or remove sections depending on the project type.

    How to Tailor Your Content Brief Template:

    – Distribution and Promotion: Include sections dedicated to the specific channels for distribution, whether it’s print magazines, radio ads, websites, or social media platforms.
    – Technical Specifications: For traditional content, specify physical dimensions, print requirements, or format restrictions (word count for a newspaper article, script time limits for a commercial).
    – Calls to Action: Adapt the CTA to fit the medium. A website CTA might be to download a resource, while a print ad could encourage visiting a store.
    – Metrics: Success will be measured differently. Consider viewership/readership data for traditional content vs. website traffic, and engagement metrics for digital.