Case Study: Top Draw
Company Growth via. Visibility, Accuracy, and Efficiency
Industry: Online Marketing & Digital Strategy
Size: 27 Employees
Location: Edmonton, AB
Founded in 1993, Top Draw is a fully integrated online marketing agency with an expert team of designers and strategists. From digital strategy to responsive websites and web-based applications, Top Draw connects design, technology, and real-life data to create custom online solutions that help businesses thrive.
Before Function Point
- Top Draw utilized up to eight different software tools to manage projects, which made extraction and transfer of information prone to error.
- The agency did not have a rapid means to review project health or assess how busy internal departments were.
- Without an integrated project management system, scalability was limited.
After Function Point
- Function Point’s all-in-one software system increased efficiency, and reduced the chance for errors during data transfer between multiple software platforms.
- Accelerated reporting provided a barometer to gauge available human resources.
- Improved visibility on clients’ projects has made Top Draw more agile in responding to their needs.
- Function Point helped Top Draw break through barriers to growth.