Case Study: Nail Communications
Function Point delivers project visibility accurately and in real time
Industry: Communications and public relations
Size: 30 Employees
Location: Providence, Rhode Island, US
Nail Communications is a creative agency known for solving communications problems in unexpected ways. Since 1998, they have been developing brand strategies and advertising campaigns for a wide range of regional, national and international clients.
Kerri Stanzione is the Finance Director of advertising agency Nail Communication and its public relations arm, Nail PR.
In this article authored by her, Kerri discusses the reasons for revenue loss and the specific steps creative agencies can take to improve profitability, and how to do it without increasing agency cost. Kerri discusses her personal experience mediating inefficiencies and profitability hurdles over her 20-year career at Nail Communication.
Summary of challenges prior to Function Point
Inability to consolidate or access real-time data across departments- Operational inefficiency due to manual processes
- Inability to scale due to lack of project visibility
Summary of the benefits of Function Point
- Function Point’s all-in-one agency management software increased organizational efficiency and eliminated double entry
- Real-time visibility into projects including budgets and deadlines
- Seamless integration with QuickBooks for easier financial planning
