How agencies can improve profitability without increasing cost

Nail Communications is a creative agency known for solving communications problems in unexpected ways. Since 1998, they have been developing brand strategies and advertising campaigns for a wide range of regional, national and international clients.

Kerri Stanzione is the Finance Director of advertising agency Nail Communication and its public relations arm, Nail PR.
In this article authored by her, Kerri discusses the reasons for revenue loss and the specific steps creative agencies can take to improve profitability, and how to do it without increasing agency cost. Kerri discusses her personal experience mediating inefficiencies and profitability hurdles over her 20-year career at Nail Communication.