Creative Industry Trends Report

How COVID-19 has changed the creative industry

Insights from 100+ Agencies Across the US & Canada

Get the 2021 Creative Industry Report

Find out how COVID-19 impacted creative agency profitability, gross revenue, and staff utilization.

Examining the impact of COVID-19 on Creative Agencies

By the end of 2020 creative teams had completely changed the way they work, collaborate, and service their clients. With this dramatic shift, new trends around agency profitability, productivity, and utilization emerged. Function Point surveyed over 100 creative agencies across North America to understand how the industry changed over the course of this 12-month period.

What’s inside the report

Find out how creative agencies maintained revenue and profit margins in 2020

Over 93% of the creative agencies switched to a work-from-home model during COVID-19. Learn what owners are planning for after COVID-19, in 2021

Learn how some creative agencies were 3.5x more likely to maintain or increase profit margin and revenue last year


Watch Marketing News Canada’s panel discussion on working collaboratively and managing a remote team in 2020 and beyond.

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