2021 Creative Industry Trends Report | Function Point
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2021 Creative Industry Trends Report

How COVID-19 has changed the creative industry

Insights from 100+ Agencies Across the US & Canada

Get the Industry Report

Find out how COVID-19 impacted agency profitability, gross revenue, and staff utilization.

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Examining the impact of COVID-19 on Agencies

By the end of 2020 creative teams had completely changed the way they work, collaborate, and service their clients. With this dramatic shift, new trends around agency profitability, productivity, and utilization emerged. Function Point surveyed over 100 creative agencies across North America to understand how the industry changed over the course of this 12-month period.

What’s inside the report

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Find out how agencies maintained revenue and profit margins in 2020

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Over 93% of the agencies switched to a work-from-home model during COVID-19. Learn what owners are planning for after COVID-19, in 2021

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Learn how some agencies were 3.5x more likely to maintain
or increase profit margin and revenue last year