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2021 Creative Industry Trends Report

How COVID-19 has changed the creative industry
Insights from 100+ Agencies Across the US & Canada

In this report, you’ll learn

  • How creative agencies maintained revenue and profit margins in 2020

  • Over 93% of the creative agencies switched to a work-from-home model during COVID-19. Learn what owners are planning for after COVID-19, in 2021

  • How some creative agencies were 3.5x more likely to maintain or increase profit margin and revenue last year

Examining the impact of COVID-19 on Creative Agencies

By the end of 2020 creative teams had completely changed the way they work, collaborate, and service their clients. With this dramatic shift, new trends around agency profitability, productivity, and utilization emerged. Function Point surveyed over 100 creative agencies across North America to understand how the industry changed over the course of this 12-month period.

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