Function Point Increases Productivity for Mobile App Development Company

November 30, 2014

Function Point Productivity Software has completed a case study with client Conquer Mobile—a specialist in enterprise mobile app development—to determine how the company’s implementation of workflow management software has made projects more efficient, and increased productivity.

Conquer Mobile started by consolidating a number of operational and financial processes within a single software program—Function Point. Once data was organized cohesively—instead of being spread out over multiple software programs—it could be accessed throughout the life of a project, streamlining workflow from beginning to end. In addition, having the data stored in one place meant less time was spent by staff searching for that information.

“Function Point has allowed us to be much more efficient in the start of the project where we create estimates for our clients and get them out quickly to try and close sales,” said Jaybe Allanson, a Senior Producer at Conquer Mobile. “It also allows us to be much more efficient at the end of the month, when we need to invoice. I can pull in the work that’s been completed, put in a quick description, and get an invoice back out the door.”

Using a single, integrated software system added a level of consistency to Conquer Mobile’s active production phase. The project- and time-tracking abilities of Function Point helped project managers to sync the different phases of each project. Easily accessible information has also made it possible for staff to keep clients up to date on the progress of their projects. As well, being able to access data for analysis has improved Conquer Mobile’s estimating accuracy, since estimates for projects can be compared to work completed.

When Conquer Mobile implemented Function Point’s financial reporting tools, the business could create reports that show clients’ billing histories, and forecast revenue. Analysing reports based on accurate data allowed financial planning to become more effective. Conquer Mobile has realized a considerable improvement in their workflow experience by using an all-in-one software solution. The business’s operations, from estimating to time-tracking, and invoicing to revenue projections, have increased cohesiveness, consistency and efficiency, which have resulted in greater productivity.

About Function Point Productivity Software Inc.
Function Point Productivity Software is the leading all-in-one project management solution specially designed for ad agencies, design studios and internal marketing departments who are looking to streamline their business. Our integrated software combines project management, time tracking, CRM, financial, and business reporting tools in one convenient cloud based system. Easy, effective, and efficient — do more with Function Point.

For more information about the company and the services Function Point offers, please visit

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