Function Point Collaborates With Second Wind in Strategic Partnership

March 24, 2015

Function Point Productivity Software, a creative project management software company, and Second Wind, a business resource for agencies, are engaged in a long-term strategic partnership to give support to advertising agencies and design professionals.

In the alliance, Function Point and Second Wind provide the opportunity to their respective clients and members, to connect with each other’s systems to help solve the day-to-day challenges of managing and operating a creative agency. The two firms have a complementary product and service, and both focus on pinpointing the obstacles agency professionals deal with on a frequent basis, and provide solutions.

Leonardo Maia, Director of Sales at Function Point said, “We promote Second Wind because we believe the business tools and knowledge they offer really work.” Key staff from Function Point attends Second Wind seminars annually, in order to stay up-to-the-minute with industry trends in processes and workflow. Sessions include programs for agency principals and key managers, covering best practices in agency operations and financial management. The conferences also provide an opportunity for Function Point executives to reconnect face-to-face with existing clients, as well as meet with prospects. Maia noted, “We offer a free, six-month Second Wind subscription to our new clients, because it assists them in improving their workflow, which benefits them, and us, in being able to use Function Point software more effectively.”

Laurie Mikes, Chief Operating Officer of Second Wind said, “We try to align ourselves with partners so we can provide solutions to our members.” Services for members include agency best practices information and data, training, research, account planning, recruitment assistance and private consulting to small and mid-size agencies—anything agencies need to do better business. Mikes adds, “We got to know the Function Point system, and when we’re asked, ‘who do you know that provides a software solution?’ —we point them to Function Point and allow them to make their decision.”

For the future, Maia hopes to grow the strategic relationship between Function Point and Second Wind—a relationship built on mutual respect for, and confidence in each other’s systems—and continue to promote their businesses’ shared vision of presenting solutions for the daily needs of advertising agencies and design professionals.

About Second Wind
Second Wind serves as a valuable information resource to more than 700 midsize and smaller member agencies and its network of industry users. Members of Second Wind benefit from annual surveys, seminars and workshop opportunities, free webinars and online events, daily access to critically needed business resources and creative information programs. A major resource is Second Wind Online, with its high-powered, data-rich Knowledge Base and popular members-only Forums.

About Function Point Productivity Software Inc.
Function Point Productivity Software is the leading all-in-one project management solution specially designed for ad agencies, design studios and internal marketing departments who are looking to streamline their business. Our integrated software combines project management, time tracking, CRM, financial, and business reporting tools in one convenient cloud based system. Easy, effective, and efficient — do more with Function Point.

For more information about the companies and their products and services, please visit and

Are You Making The Right Decisions for Your Agency? Free Guide Download

Learn how an all-in-one agency management tool takes away the guesswork and helps you make better decisions for a thriving team, happy clients, profitable agency growth.