Topic Ideas and How to Succeed with Your Creative Agency Blog

In our last blog post we spoke about why your creative agency should have a blog. Now that you are hopefully convinced that it is worthwhile to start producing content online to highlight your expertise, we will present some key success factors that will help you develop a successful blogging strategy. We even have a list of suggested topics for you to think about!

Best Practices for Blog Writing

Define your target audience:

Before creating a blog, make sure you understand who you’re writing for. Identify the specific industries, niches, or demographics you want to reach and tailor your content to their interests, pain points, and challenges. You can create a buyer persona for your agency and use it as a compass for your content direction. This will help you create relevant, valuable content that resonates with your ideal clients.

Develop a content strategy:

Make sure your content strategy aligns with your agency’s goals and values. A well-planned content strategy will ensure consistency and keep your audience engaged.

It is important to plan upcoming publications/posts (select the relevant topics, select who will be responsible for each blog post and the dates that they will be published).

When creating your blog, think like a magazine publisher:

  • Create a frequent and standardized publishing schedule – it is important that prospective followers know when and how often new content will be provided.
  • Use creative and interesting titles (with keywords) for your blog post.

Showcase your expertise:

Use your blog to showcase your agency’s expertise and establish thought leadership in your industry. Position your agency as a go-to resource by sharing insights, trends, and tips. You may apply for guest posts on well-known websites about marketing and business to share knowledge and promote your services in a smart way.

Optimize for search engines:

Make your blog SEO-optimized to increase visibility and attract organic traffic. Conduct keyword research and incorporate them naturally into your blog posts. Focus on writing high-quality, informative content that provides value to readers while also satisfying search engine requirements. Here’s some advice for your writing style:

  • Vocabulary usage
    • Use words that your clients and prospects will understand.
    • Remember, using applicable keywords will help your efforts for search engine optimization.
  • Ensure posts are well written and properly formatted: Aesthetics and organization matter, so use bullets, break up the content and use header tags to make your posts easier to read.

Engage with your audience:

Blogging is a two-way conversation that requires you to constantly engage the readers so they keep reading. To do this, get them hooked at the beginning of the post, and present a question, an interesting piece of data, a short story, industry news, a common problem or situation, etc.

Another idea is to ask a question at the end: You want to try and get comments on your post, create a discussion and promote social sharing. Actively participate in discussions on your blog and social media platforms where your audience is active. Engaging with your readers will build trust, loyalty, and a sense of community.

Leverage visual content:

Creativity goes beyond words. Leverage visual content such as images, infographics, videos, and illustrations, to enhance your blog posts. Visual content is pleasing to the eye and adds another element to your blog. It breaks up the text and makes your content more engaging and shareable. 

Promote and distribute your content:

Writing a blog is just a starting point; you need to promote and distribute your content effectively. We all know that producing relevant blog posts takes time but it may be worth it if you can do it consistently. Follow these tips to drive visits to your website:

  • Include Links to relevant content (other blog posts, internal pages, social sites etc).
  • Make it easy to navigate from your blog to your website to learn more about your agency.
  • Connect your blog to social media. Sharing your blog posts will drive more visits to your blog (and ultimately website) and help increase your social network connections.
  • Leverage email newsletters to promote your blog articles
  • Collaborate with other industry influencers, guest blog on relevant platforms, or join industry events to expand your blog’s reach and visibility.

But What Can I Write About?

Write about what you know, show your expertise in the creative industry. Here is a list of 12 types of topics to think about – it’s not exhaustive, but meant to provide you with some ideas.

  1. Problems Customers Face and Possible Solutions: 

Present some of the biggest problems that your clients have and write a detailed blog post that provides practical solutions. A good idea is to use the style “How to” and “How not to”. How-to guides offer step-by-step instructions for readers to accomplish specific tasks. Here’re some ideas:

  • Create step-by-step guides to help readers learn specific marketing techniques.
  • Provide tutorials on using specific software or tools that resonate with your clients
  • Shed light on the process of creating creative content.
  1. Case studies:

Write about your recent successes or problem cases (weakness, failures), and how you overcome the challenges. This type of content is solid proof of your agency’s competencies. 

  • For example: Do you have a good brand positioning case? Or maybe a successful marketing campaign to talk about? Tell these stories! 
  • Highlight successful projects with client spotlights and share how your creative solutions transformed their businesses.
  • Gather client testimonials to provide real-life experiences and feedback from satisfied customers.
  • Discuss the challenges and the problem-solving approaches of the project, unveiling your creative process behind outstanding results.
  • Share the creative inspirations that ignite your latest and most exciting creative endeavors.
  • Interviews with staff or clients. You can also invite these people to write a blog post!
  1. Comparison Posts:

Comparison posts allow readers to compare options, usually products, tools, or services to make informed purchase decisions. This type of post can effectively encourage prospects to choose your offerings over competitors. Here’s what you can do:

  • Compare different marketing strategies to highlight their pros and cons.
  • Contrast various tools or software options to help readers make informed choices.
  • Analyze different creative campaigns or branding examples to showcase effective techniques.
  1. Interviews:

Interviews with industry experts, influencers, or successful entrepreneurs provide valuable knowledge for readers: 

  • Choose notable industry experts, fellow creative professionals, or influencers in the creative field.
  • Ask insightful questions to gather unique perspectives and recommendations.
  • Focus on specific topics, trends, or challenges relevant to the creative industry.
  1. Advice and Tips:

This type of article is where you can present knowledge of business management in various aspects, such as sales, marketing, human management, project management, etc. Make sure you choose the topics that make sense for your clients, for instance:

  • Share design tips and tricks to enhance creativity and productivity.
  • Provide marketing best practices to boost brand visibility and customer engagement.
  • Offer advice on client relationship management to build strong partnerships and repeat business.
  • Provide career development guidance 
  • Share tips on workflow optimization for efficient project execution.
  1. Thought Leadership:

Thought leadership involves sharing wisdom and influencing opinions. You can initiate conversations within your niche and establish authority in a few ways:

  • Express your agency’s viewpoints on industry trends, challenges, or innovations.
  • Offer thought-provoking perspectives on emerging creative concepts or theories.
  • Provide actionable insights and strategies based on your agency’s expertise, and how they can benefit different client sectors.
  1. Checklists:

Checklists provide exhaustive lists to help readers achieve specific objectives. Some inspirations for checklists are:

  • Develop checklists for creative projects, outlining essential steps or considerations.
  • Create pre-launch checklists for websites, campaigns, or branding initiatives.
  • Provide checklists for design reviews or quality assurance processes.
  1. Cheat Sheets and Templates:

Cheat sheets act as quick-reference guides, presenting key information in a visual or table format. It often comes with useful resources for readers to download, such as templates, documents, spreadsheets, emails, or images. Consider these ideas:

  • Create cheat sheets with quick tips, shortcuts, or business management principles.
  • Develop templates for common creative deliverables, such as social media posts or email newsletters.
  • Emphasize the benefits of using the templates and provide guidance on how to complete them effectively.
  1. Industry Trends:

Industry research, trends, news, interesting data, or surveys are attractive to your clients or prospects. Use this information for content creation:

  • Stay updated with the latest news and developments in your niche. 
  • Cover industry conferences by sharing highlights and key takeaways.
  • Dive into reports and whitepapers for in-depth analysis, and identify emerging design and marketing trends that will shape the future.
  • Showcase innovation by exploring cutting-edge creative campaigns.
  1. Book Digests and Resources:

People are always looking for new industry-related books. Share some of your favorites with your readers and have your staff do the same. You can:

  • Extract key points and creative inspiration from popular design and marketing books.
  • Create resource roundups with useful tools, software, and websites for clients.
  1. Original Research:

Conducting original research such as surveys or data analysis allows you to share your findings and potentially earn backlinks. Including visually engaging infographics can make your data more compelling.

  • Conduct surveys, studies, or experiments to gather unique data and insights.
  • Share findings related to market trends, consumer behavior, or marketing methods.
  • Provide analysis and actionable plans based on your research.
  1. Company News:

Sharing company news and daily activities allows readers to learn from your story and fosters connections.

  • Tell your company history, challenges faced, lessons learned, and how they shaped your agency’s journey.
  • Introduce your culture and team members, highlighting their talents and expertise.
  • Sharing company news about milestones or changes also keeps your audience informed.

Final Thoughts

In creative agency blogging, the right topics and strategies are crucial for success. By exploring the diverse topic ideas suggested here and implementing effective approaches, your blog can reflect your agency’s capabilities, attract customers, and engage with them. With dedication and creativity, you can embrace these ideas, and watch your creative agency blog flourish.

Did you find this information useful? Let us know.

Are You Making The Right Decisions for Your Agency? Free Guide Download

Learn how an all-in-one agency management tool takes away the guesswork and helps you make better decisions for a thriving team, happy clients, profitable agency growth.