The Top 5 Services of Creative Agencies in 2024 

As a creative agency, your business most likely offers your clients a range of fantastic services. Yet, if these services remain static, you could miss out on new business opportunities. 

Meeting the changing demands of businesses and individuals within your niche is essential for continuous growth. That’s where creative agency services come into play. They can ensure your business stays relevant as you move into 2024. 

We’ve pulled together five service categories you could invest in to take your creative agency to the next level this year. Identify the ones you already offer and which creative agency services you might consider adding to your catalogue. 

1. AI-Powered Creative Services 

Using AI for creative endeavours is a great way to save time and improve efficiency across your agency. We don’t mean using AI-generated images and text — unless that’s a specific service you offer. Most clients won’t want to pay for something they can do themselves using a free online generator. We’re talking about complementing your human creativity with AI tools that help deal with some of the more tedious aspects of the creative process. 

Demonstrating to clients that you’re embracing emerging technologies while retaining your creative expertise is a great way to drive new business. 

AI-Powered Text Checking Tools 

Tools like Grammarly, Hemingway, and others are handy assistants for helping you hone written content. Unlike simple built-in spell checkers, these tools can do the following: 

  • Understand the tone and goals of your writing 
  • Shorten lengthy sentences and make writing punchier 
  • Provide analysis such as reporting on reading grade level and complexity 
  • Suggest alternatives to unwieldy words and phrases 
  • Provide SEO tools such as keyword suggestions 

Utilizing these tools provides creative agencies with ways to retain their unique style while ensuring absolute correctness in grammar, spelling, and style. Some tools even allow agencies to upload a client’s brand style. For example, if certain words are forbidden, they can be programmed into AI-writing tools. From then on, the tool will always prompt the writer to remove instances of those words from their content. 

Automation Tools 

Automation of daily tasks is a game-changer for creative agencies who spend hours manually checking and sending invoices, contracts, and other forms of communication. AI or machine learning-powered solutions can respond to client communications with necessary documents or send prompts to team members as needed. They can register when projects are complete and update internal databases accordingly. Some can even automatically invoice a client once the right confirmation is received. 

We also recommend investing in effective collaboration tools to ensure all members of your creative agency’s team are on the same page. As creative agencies expand, they often have hybrid team structures with team members working remotely. Collaborative software helps everyone work together effectively and produces better outcomes for clients. 

Forecasting and Analysis Tools 

Wouldn’t it be great to get instant understanding of how successful your team has been this month and the best direction to follow in the weeks ahead? AI-powered business intelligence (BI) tools can do just that. Plus, you can leverage them for your clients to help position yourselves as one of the most intuitive creative agencies in your field. Suggesting services based on accurate predictions of client needs means you’re more likely to align your agency’s offerings with your client’s goals. 

To make the most out of AI, you should have as much client data as possible. Ensure you have a trustworthy CRM (customer relationship management system) designed to handle the demands of a creative agency like yours. 

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2. Brand Development Techniques 

Branding and brand messaging are the only ways businesses can differentiate themselves from competitors in crowded markets. Whether your clients are solo entrepreneurs or huge conglomerates, you can help them develop and define their brand to expand their target audience. Forbes’ Agency recently predicted that they expect brand marketing to win out over performance marketing in 2024 and beyond. That’s a huge opportunity for creative agencies to leverage, especially as many businesses follow the advice offered by Forbes’ business experts. 

Brand Messaging Frameworks 

Creative agency services can include any aspect of developing or improving a client’s brand messaging framework. Frameworks are documented strategies that highlight numerous branding tactics, including: 

  • Overarching company goals or individual aims of products/services 
  • An organization’s elevator pitch 
  • Corporate values 
  • ICPs (ideal customer/client profiles) 
  • Target audience and audience segmentation data 
  • Company differentiators 

If your clients don’t have these aspects of brand messaging, they may be struggling to develop omnichannel strategies. Offering services that help clients create cohesive branding helps them grow which, in turn, aids your expansion too. 

Logos 

If your creative agency has artists and designers on the team, you should definitely offer logo design services. Think about your favorite brands — they all have something eye-catching about them. This might be a particular color scheme that’s in everything, e.g., Coke and red and white curves. Alternatively, it could be an icon you instantly recognize, like the four colored squares of Microsoft. 

Create a portfolio of successful logos and other visual designs you’ve developed in the past. Clients will want to know exactly what impact these assets have had, so make sure you have the relevant data to hand. 

Brand Catalogs 

Marketing experts agree that consistency is one of the keys to branding success. Helping businesses develop a brand style guide or catalog of brand colors, fonts, and other assets ensures they maintain that consistency in everything they do. 

Plus, it’s a potentially lucrative service to offer. You can add on services such as quarterly brand check-ins and monitoring brand impact and success rates. The more successful your branding efforts, the more likely your client is to work with your creative agency in the future. 

3. Services That Support Switch from Third-Party Data to First-Party Data 

Whether you’re in advertising or web design, your creative agency has to change with the times. And, in 2024, one of the biggest changes is Google’s decision to scrap third-party tracking cookies. For many marketers, this poses a challenge, as some third-party cookies were specifically designed for tracking consumer actions. 

For example, if a website visitor browses a particular section of the product catalog, your client wants to know that. Third-party cookies report on this so that BI tools can collate and report on the most popular sections of a website. This data helps marketers and web designers understand any changes that need to be made and where to direct follow-up communications. 

However, without those tracking cookies, marketers will now have to rely on first-party data. That means data volunteered by the consumer, without the use of digital tracking. Creative agency services could be in huge demand to deal with these major changes, so be ready to offer some of the following solutions. 

Blogs and Articles Encouraging Users to Sign-Up 

Gathering data directly from potential clients is impossible without their consent. However, when your creative agency positions itself and its clients as trusted entities in their field, you (and your clients) can gather an enthusiastic readership. These readers are more likely to click a CTA that gently prompts them to add their contact details. You might offer an incentive, such as regular content or a unique resource. 

Advertising Aimed at Data Collection 

From pay-per-click (PPC) ads to pop-ups on a website, there are so many opportunities to ask leads and clients for their personal information. A short ad that quickly highlights the benefits of sharing info could be a big win for your clients. If you can demonstrate that your creative agency supports ad campaigns that do more than boost sales, you could see serious growth in 2024. 

Offering these services to clients helps show them you’re ahead of the curve when it comes to understanding third- and first-party data challenges. 

Email Campaigns 

Email marketing has never gone out of fashion and probably never will. Including a CTA on every email that prompts customers or leads to a sign up for an account helps your clients gather their details. Since this is done with the customer’s consent, it’s totally legal and helps your clients remain compliant while still expanding their customer information repository. If you can help your clients create compelling email marketing campaigns, you could be their key to mitigating the challenges of the incoming cookie situation. 

4. Direct Mail Assets 

Direct mail – mailers, postcards, flyers, and catalogs sent through the post – is still a surprisingly effective tactic in our digital world. Mailers are harder to ignore than emails and messages, and creative agencies can design personalized, impactful mail campaigns for their clients. Here are just a few services you can offer to clients to help them leverage direct mail for boosted ROI. 

Personalized QR Codes 

Tracking direct mail can be challenging, as you don’t get open, read, or clickthrough reports like you can with email. However, with personalized QR codes, recipients can quickly scan and arrive at the site the client wants to direct them to. It’s easy for the recipient and helps the client understand the impact of mailers. Plus, it’s possible to create different QR codes for every different offer, sale, or product the client offers. 

Seasonal Mailers 

Customers are bombarded with generic emails and messages around popular sales times and can learn to tune them out. A snazzy, well-crafted mailer can catch the eye and prompt a recipient to open it, especially if it includes some personalization or a relevant offer. Creative agencies that support clients in creating seasonal mailers can help them snag the segment of their audience who simply don’t respond to digital channels. 

Research shows that 84% of marketers agree that direct mail provides a high ROI, especially when combined with digital strategies. Creative agencies that demonstrate that knowledge could expand their client base. 

5. UX/UI Development and Design 

As markets become saturated with providers, one of the major differentiators for consumers is how easy a service is to use. If they download an app but then have to spend ten minutes setting it up, they’re likely to delete it. Conversely, if an app has a great user interface (UI) and provides great user experiences (UX), it’s likely to be a winner. These are the apps that get glowing reviews and thousands of shares. 

If your creative agency works in the app or web design field, consider focusing on UX/UI design in 2024. Show your clients that you understand the digital landscape and how to help them cut through the noise and make a difference for their customers. 

Responsive Website Design 

If your clients’ websites aren’t set up to work on a range of devices, they could be missing out on a significant chunk of their leads. Help them create responsive sites: websites that automatically adjust to mobile devices like smartphones and tablets. Even B2B buyers now use mobile devices for research and decision-making. Offering responsive web development services helps all types of creative agencies meet client demands. 

Accessibility 

Not everyone has the same needs, but anticipating as many of those needs as possible helps your clients reach more people. Plus, proving yourself as an accessible company helps meet corporate social responsibility (CSR) targets and improves brand reputation. 

Factors could include the following: 

  • A range of font sizes 
  • Removing flashing imagery 
  • Clear, logical menus to avoid confusion 
  • A range of language options 
  • Audio descriptive services 

It’s also essential to provide users with quick and easy ways to offer feedback. For your clients, they get to interact directly with users and understand their needs. And, for you as the creative agency, you can use this feedback to drive continuous improvement and deployment strategies. 

Did you know that 90% of app users will delete an application if they have a poor experience? Demonstrating to clients that you understand these consumer behaviors helps you drive more business to your creative agency and position yourself as a trusted authority. 

Reach for the Top Services 

Your creative agency deserves the best software to manage the ever-increasing demands of discerning clients. Function Point can help you manage every aspect of your growing agency, from centralized client data to project management and collaboration. Book a demo and see how we can help you focus on getting the right services in front of delighted clients. 

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