Spotlight: Freestyle Creative Agency Case Study

When you first launch your own creative agency, you envision providing creative solutions to the marketing and advertising problems other business owners have. It’s that creativity and drive that helped you grow your business from an idea into a flourishing agency. But like all great businesses, there are still going to be the associated workflow management, financial planning and budgeting hurdles that slow you down.

There are a plethora of tools and programs that promise to help you overcome those hurdles, and a lot of them, dare we say it, are pretty good. But what happens when you keep stacking different software solutions on top of one another, without building a connected workflow management system?

Some agencies find themselves working with a suite of disconnected programs that are working to solve agency problems but aren’t working together. Your task management program doesn’t link with your time tracking, which doesn’t link with your invoicing, which doesn’t link with your budgeting software… next thing you know, you’re drowning in disconnected data and still unable to piece together how you can improve on your bottom line. That’s where Freestyle Creative was when we first met.

Meet Freestyle Creative

Freestyle Creative is a full-service advertising agency operating at the intersection of strategy and creativity. Founded in 2007, the company possesses strong roots in the Oklahoma film community, delivering digital marketing, web development and film production services to clients spanning a wide range of industries.

When we first met Freestyle Creative, their team was struggling with a lack of clarity and focus on agency management. With existing disjointed apps for invoicing, timesheets and estimates, they needed to centralize their project budgeting and invoicing, plus gain further insights on where their talented team was spending their time. They knew it was time to streamline their processes into one workflow management solution.

How FP Helped

Right off the bat, Freestyle found FP to be more user-friendly and affordable than the other solutions they had tested. But given their previous experiences with disjointed systems and solutions that promised improvements but didn’t deliver, they wanted to give FP a trial run to gauge their true ROI.

As Freestyle grew comfortable with the software, they took advantage of FP’s easy, flexible customer support. When they had a question, a request or a problem, their customer success manager, Jess Bird, was happy to help them create customized solutions and troubleshoot issues.

The Results of a Refreshed Workflow Management Solution

Ultimately, they said, it was FP’s integrated timesheet functionalities that won them over. With intuitive dashboard overviews that gave users a solid understanding of their billable and non-billable hours, employee productivity improved. Timesheets no longer felt like such a headache because their energetic team saw the purpose of entering time as their productivity increased.  

With integrated timesheets and invoicing, Freestyle has since almost doubled their productivity.  Best of all, Freestyle’s management notes that with their improved project clarity, they’ve been able to take on more new clients while still meeting the demands of the film projects that helped them launch their business.

About Function Point

Function Point alleviates the chaotic nature of operating creative agencies, internal marketing teams and professional service firms. Used by over 9000 customers across the world, the all-in-one solution helps teams connect each stage of project management. Our goal is to make productivity more personable; to warm it up and give it a heartbeat.

Looking to streamline your agency’s project management while improving budgeting projections and building project alignment?

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