Proverb | Advertising Agency Software Spotlight 2

Proverb | Advertising Agency Software Spotlight 2

We love celebrating our customers. They’re the more uniquely creative bunch we’ve ever met, and they’re the reason we get to do what we love every single day. In honour of them, we’ve started a blog series to spotlight their agency and their Function Point project resource management software experience.

This is the second part of our interview with Katie, Project Manager at Proverb. Make sure to catch up with part 1.

What’s Your Company’s Core Philosophy?

Our philosophy is making the truth simple. Distilling multiple consumer and product insights into a few simple “truths” make for the most cohesive brand experience. Consumers respond best to authenticity, and we help our customers understand, simply put, what value they bring.

What’s Been Proverb’s Greatest Achievement?

One of our greatest achievements has been helping to transform neighborhoods. Whether it’s a mixed-use retail project, luxury multifamily residential, affordable homes, or anything in between. We’ve been able to turn a construction site into a destination through our branding and storytelling. While real estate is just one area of our work we’re proud of, it’s a big one, and we’re doing it in markets around the country.

Describe Function Point in 1 Word.


What Made You Realize You Needed a Project Resource Management Software?

As we grew in size and numbers, it became more difficult to keep track of our projects and resources. Tasks and deadlines would slip, and we were not effectively tracking our resources, revenue, and profitability.

We needed a way to streamline our business in a way that was widely usable while still flexible enough to accommodate our small and nimble shop. Function Point allows us to do exactly that through its integrated systems and highly customizable back end. We are still figuring out all of the ways we can maximize the system, but one thing is for sure: FP has all we need.

What has FP Helped You Achieve?

We’re relatively new to FP, so next year I expect to speak volumes to this. But as a leader in our project management department, I can already say we’re more organized and confident as we move into the new quarter.

If you’re using Function Point and would like your company to be featured in our Spotlight blog series, let us know!

Function Point is the leading all-in-one project resource management software designed for creative agencies looking to streamline their business. Our software combines project management, time tracking, CRM, financial, and business reporting tools in one convenient cloud-based system.

To learn what Function Point’s advertising agency software can do for your agency, book a personalized demo with one of our software specialists.

Marissa Ho

Brand & Product Coordinator

Marissa was raised on a steady diet of mountain and ocean activities. She’s a product marketer by day, reader by night, and human being by day and night.

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