Inbound 2012 – 9 key takeaways for your creative agency

Last month, our VP of Marketing & Operations, Tate Lillies, and I had the pleasure to attend the Hubspot Inbound 2012 conference in Boston. We were amazed by the number of ad agencies that participated in the event – over 500 agencies and more than 2,800 marketers!

It was great to share ideas with many creative directors, designers and project managers around the impact of social media and inbound marketing in the life of an advertising and marketing agency. We are seeing more and more firms using inbound marketing as part of their strategic marketing plan.

Today, I would like to share with you key takeaways from the event that had high caliber keynote speakers such as Gary Vaynerchuk, New York Times and Wall Street Best Selling author, David Meerman ScottRand Fishkin and Susan Cain. Not the mention a great show with Cyndi Lauper!

  1. Content is king, but Context is God – Content needs good context. Make sure to align content with customer lifecycle stage.
  2. Use content during the sales process to build trust and credibility.
  3. Retention is the name of the game – how many clients can you keep in this highly competitive landscape? Think about the lifetime value you can bring to clients.
  4. Use existing clients to generate new customer acquisition. Do great stuff for your current clients … don’t wait until they leave!
  5. 3 types of value in Social Media; reach relevant people, learn about your market and improve search rankings. Thanks Dharmesh Shah for your insights! @dharmesh
  6. Make Social Media a daily habit! No matter how busy you are, devote 20 to 30 minutes of your day. Without followers, Social Media is not much fun.
  7. Google+ – Google is committed to the product. They will make it work. It is not going away, so the sooner you jump on the bandwagon the better.
  8. At your ad agency – be unique, authentic and influence the industry and creative space you are part of. What does your brand stand for? Be authentic.
  9. …And last but not least – Make it easy for customers to provide feedback!

Did you attend Inbound 2012? If so, please share your thoughts with us. If not, I am positive that both your agency and your clients would benefit from the Inbound 2013 in Boston next year from August 19-22, 2013.


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