How Creative Agencies Can Offer What Their Prospects Need

Offering what your prospects need is the name of the game. When running a creative agency you always want to make sure you are meeting the needs of your prospects and clients otherwise you will be left with unhappy cliental that will not come back for future business.

Here are a few steps you can take to ensure your agency is a hit with prospects and clients. 

1. Specialize in specific market segments – that way clients will be attracted to you because you meet a specific need.

Specializing in certain market segments is a great way to attract clients, especially if you are a smaller agency. Rather than offering a full range of services and spreading your talents too thin, specalize in an area or areas that you know your agency is especially good at so you can deliver exceptional results to your clients, and you can attract clients that are looking for your specific talents. Being specialized allows you to tailor to your clients’ needs and you can confidently say that you have the specialized offerings that will meet their needs. Not to mention when you specialize in a specific niche you can become a leader in that area which will organically generate business.

2. Outline your agency’s services during the sales process – ensuring your are clear and concise.

During the sales process you should ensure that you provide a very clear outline of the services your agency specializes in. This enables your agency to quickly determine if a potential client is a good fit for what you offer so you don’t have to waste time following up with leads that aren’t a good fit. Furthermore, it allows the potential client to easily make a decision about your services and when they choose you, you can rest assured that your agency can actually deliver on the promises made during the sales cycle. All this leads to a happy customer because you are able to deliver what the client needs. This makes the client and your internal production team happy, and contributes to the future success of your business.

3. Offer free information that is relevant to your services to attract prospects to your agency.

Develop and offer free information that is directly relevant to the specialized services your agency offers. Offering information or “tools” that attract prospects to your agency is another way to ensure your agency is attracting potential clients that can most benefit from your services. Most people go to Google to search specific questions about their needs and what services they are looking for. So offering free e-books, blogs posts, interesting industry related articles, and even a portfolio of past work shows potential prospects what you are able to offer and how knowledgeable you are when it comes to that specific niche. Also offering free tools and information will help potential leads find your creative agency when they are searching for a solution that your agency solves. And it will provide them lots of reasons to revist your website and consider doing business with you. 

These are just a few steps you can take to ensure you are matching your services with what prospects are looking for. I would love to hear what else you think an agency can do to tailor to prospects and their needs.  

Eric Ivker | fp. Sales Representative

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