Building A Culture To Service Your Advertising Agency
Read time: 4 minutes
I am Chris Wilson, Founder and Chief Client Advocate at Function Point. Since 1993 I have had the pleasure of working with almost 500 Advertising Agencies, Design Studios and more recently Interactive Development firms.
Breaking it Down to Build Something That Lasts
It’s been a very interesting career, primarily focused on building creative agency workflow management tools.You know what I mean…estimating, time tracking and invoicing software.
In late 2009 I attended a presentation about The Growth Strategy Program being offered by the Vancouver based Acetech Organization. As stated on their website Acetech is a CEO mentoring organization where members can access the brainpower of their peers, get advice, and find solutions to problems they are facing today.
Ralph Turfus was the presenter and in a very compelling way, he talked to the challenges that had been keeping me up at night. These items were not the specific calls that I need to make the next day, or the minutia of a new product feature that I was being asked to approve. They were all bigger picture issues.
- Are we commercializing our product and opportunity correctly.
- Do we engage in best practices for all the key areas of our operation.
- Are these practices “live” across the team and really part of our culture.
Crossing the Chasm
A colleague of mine, Dr. Neil Cox had exposed me to Geoffrey Moore’s book Crossing the Chasm a number of years ago. This book along with Mastering the Rockefeller Habits were introduced by Ralph as foundation builders to the Growth Strategy Program.
Crossing the Chasm is focused on marketing, positioning, value propositions and getting traction in sales whereas Mastering the Rockefeller Habits is about communication, execution and ensuring best practice to bring an organization to perform at it’s best.
Fast forward a year and a half.
I have reviewed our company purpose, values, mapped out our growth plans and most importantly empowered everyone on the team with the authority and the responsibility to personally grow with each other.
It is very exciting to see the changes.
Today we finished putting the finishing touches on our most recent One Page Plan. We also did a great review with our team on the individual rocks that each person is focussed on for this quarter.
What has this to do with a SaaS based time sheet and project management software. How can function point benefit our clients?
One word sums it up: Culture.
I have learned over this last year and a half that building a corporate culture based on these principles is extremely powerful. We are a small team of individuals each motivated by our own outlook on life. But when intertwined as a team our motivations change. We see bigger opportunities, better results and feel more compelled to participate and be involved.
Now this is the part I’m truly proud of.
In our meeting today we spent 15 minutes to talk about feedback that we have received from clients in the last week. Open forum style. A few items were tossed out, discussed and bantered about the room. Then from the group came the “who wants to own this”, “how can we complete them”, and the most important part “how do we let all our clients in on this?”
It’s no longer about being reserved, or pushing ideas back because of attitude or having too much to do. It’s about the power of ideas, learning from our experience and acting fast.
We are a small team. Eleven people.
Let me introduce this great team.
- Jeremy Nichvalodoff
- Leonardo Maia
- Randy Sidhu
- Sarah Allan
- Marc Wilson
- Tate Lillies
- Amity Mitchell
- Trevor Cowley
- Alon Sabi
- Jane Ferguson Wilson
Here is to the best client-centric team I have had the pleasure to work with. You guys are great at what you do. Thank you so much.
Founder and Chief Client Advocate
Founder & CEO
Chris started Function Point over 20 years ago in his basement as a way to help professional service agencies run their businesses more efficiently. Since then he’s grown FP into an international success, working with over 600 agencies from around the world and continues to run the company from the head office in Vancouver, Canada.