10 Tips for Promoting Your Creative Agency and Attracting New Business

Particularly when starting a new business, promoting your creative agency is necessary to attract clients and keep the things rolling.
Here are some of our best tips for being pro-active when generating new business at your ad agency:

1. Define Your Brand

Branding can guide a company into a stronger, more profitable future. It creates a unique identity that distinguishes you from other agencies and appeals to your potential clients. 

The first step is to consider where you are, where you are going, and where you really want to go—these will be the principles that will guide your brand. Remember to be clear, concise and memorable and “live the brand” every day, in everything you do and say.

Then, put down on paper your core values, target audience, and competitive advantage. This will encompass your branding direction. Make your values resonate with the target customers, and study their needs and pain points to tailor your messaging and marketing efforts. Highlighting the competitive advantage that can differentiate your agency and position you as a valuable partner, such as your niche offering, special competency, or technology.

2. Build a Great Website

The importance of an effective digital strategy cannot be overvalued. But what does this mean for your creative agency? First of all, build a user-friendly website, where you can show your portfolio of programs, successful case studies, strategic testimonials, past ad campaigns, PR releases, etc. and provide easy-to-find contact information for visitors. It should be visually appealing and easy to navigate while reflecting your brand’s identity and culture.

Include a lead magnet on your website. You can do this by placing valuable content, such as white papers, reports, or ebooks, behind a sign-up form. This strategy allows you to collect your audience’s contact and other information in exchange for the content. Hence, you can further engage with your leads and convert them into clients.

Keep SEO in mind. Do not forget to optimize your pages so they are easily found by the search engines by using keywords, images and titles. Moreover, pay attention to local SEO tactics. You can create separate service pages for each city or region and optimize the Google My Business Page to improve your discoverability in search results.

3. Be Active on Social Media

It is also very important to stay active in the world of social media—a good way to identify current market needs and trends, seek new opportunities, and build brand awareness.

However, not all social media channels can be a good fit for your brand. You should focus on platforms that are relevant to your target audience and align with your brand image. To start with, examine your existing clients and how they reached out to you. Based on this, customize the plans for each social media channel. 

For instance, you can use Instagram to showcase company culture and previous work, while using LinkedIn to demonstrate your expertise and industry authority. Sharing free advice, industry awards, previous successes, and personal recommendations on LinkedIn can attract more clients and establish your agency as a trusted ally.

Sharing new content regularly through social media and blogs will drive traffic to your website (inbound marketing). Check out Function Point’s Facebook to see how it’s done!

4. Utilize Content Marketing

Content marketing is an effective method to promote your creative agency. Creating and sharing valuable content can educate and inspire your target audience while showcasing your expertise. Here are some tips to enhance content marketing:

  • Create informative and engaging content that speaks to your target audience. It should answer their needs and align with their preferences.
  • Test a variety of content formats to find which one works best for you, such as blog posts, infographics, videos, podcasts, or case studies.
  • Share insights and best practices that highlight your proficiency and establish credibility with potential clients.
  • Publish your content on social media and relevant industry websites to expand your reach and generate more sales opportunities.

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5. Embrace an Omnichannel Approach

Creative agencies should adopt an omnichannel approach and utilize various digital marketing avenues. Depending on the stage of your sales funnel – awareness, consideration, conversion, and nurturing, you can choose different tactics, for example:

  • Awareness: blog posts, info-training videos, sponsorships, in-person events 
  • Consideration: case studies, guides, ebooks, review videos
  • Conversion: lead forms, webinars, online events, consultation sessions
  • Nurturing: tips, tricks, email newsletters

No matter which tactics are combined, the purpose is to attract, engage and acquire as many leads and clients in the most effective way possible.

6. Build Relationships

Developing relationships with business prospects and industry peers is a compelling approach to advertise your agency and generate new clientele. Consider these tips for effective relationship building:

  • Network effectively: Engaging people is a good way to get referrals and grow your portfolio of clients. Personal contact is the most effective means to do this, so go to conferences, business breakfasts, join associations, submit your work for industry awards and offer tours of your agency’s office. 
  • Join industry organizations: Industry associations offer valuable resources and networking opportunities with other professionals in your field.

Engage with existing clients: You also want to put a strong emphasis on engaging with your current clients, making sure you’re wow-ing them every step of the way. Use the client engagement worksheet to map out opportunities to wow your clients along the project pipeline; keeping them impressed from pitch to project completion.

7. Leverage Referrals for New Business

Never leave referrals out of your sales strategy. Referrals can help you generate new business, as satisfied clients are a strong endorsement to persuade their friends to work with you. 

To effectively boost referrals for new business, you must maintain strong relationships with clients by providing high-quality services and open communication. Don’t be afraid to ask for referrals, and consider offering incentives for their support, such as gift cards or discounts on future services. Let them know that you value their business and would appreciate any referrals they can offer. Remember to follow up with the client after you make a successful deal to express your gratitude and reinforce the relationship.

8. Offer a Free Consultation

Offering free consultations lets you showcase your expertise and services and provide the prospects with a glimpse of your agency’s approach to help them understand what it’s like to work with you.

Before the consultation, research the potential client and their industry to create a tailored plan for them. It also signifies your commitment to their success and keeps your agency name in their minds.

Offer some thinking/ideas on how your agency can help prospects deal with specific problems. Call your prospects, have something interesting to say, and show them why your agency is the “perfect fit”. 

It is also interesting to offer a virtual agency tour: show your agency workflow to prospects (from the first meeting until the last review), your workspace, the team, departments and roles in your organization, so your prospects will have a better idea what it will be like to work with your agency.A good CRM system, associated with a workflow management tool will help you with all this work— keeping all contacts organized in one place so you can better manage your network and provide the necessary attention to each opportunity.

9. Create Case Studies and Testimonials

reating case studies and testimonials is a powerful method to exhibit your agency’s competence and accomplishments. It provides potential clients with concrete illustrations of your expertise and success. Below are some recommendations for crafting and promoting this type of content:

  • Select the right projects that showcase your agency’s strengths and align with your target audience’s needs. This provides relevant and valuable examples for potential clients.
  • Use storytelling techniques to create engaging and compelling case studies that showcase your agency’s works and results.
  • Collect testimonials from satisfied clients and include them on your website, social media, and other marketing materials.

10. Host Events and Workshops

Organizing events and workshops is an effective strategy to demonstrate your expertise, provide value, and attract potential clients. The events give you the chance to engage with the audience, share knowledge and experience, and create a lasting impression that can lead to new business deals. For successful events and workshops, follow these tips:

  • Choose topics and speakers that align with your agency’s niche and values to ensure the event is meaningful for potential clients.
  • Promote the event effectively through various channels, including email marketing and social media, to increase visibility.
  • Provide value through engaging presentations, interactive workshops, and Q&A sessions to showcase your proficiency.
  • Follow up with participants after the event to answer questions and address concerns. This helps nurture relationships and provides an opportunity to convert leads into clients.

Conclusion

Promoting your creative agency and attracting new business is an ongoing process that requires effort and strategy. Following the tips above, you will be promoting yourself in a smooth way and become more credible. Remember, promoting your agency is not just about selling your services, but also building trust and relationships that can lead to long-term success.

Do you have ideas about how to further promote a creative agency? Please share with us!

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