3 Time Saving Tips for the Busy Advertising or Creative Agency

Time management is an issue for any business.  In fact, an entire wall at Chapters is devoted to the subject.  The bad news is that we can’t manufacture time.  As hard as we collectively wish for more of it, there will only ever be 24 hours in a day.  The good news is that there are a few simple changes that any agency can make to free up valuable time and, more importantly, cut down on frustration.

1. Have a single source to capture all job information.

If your desktop looks like a Bill Gates Christmas party, it is time to look a more efficient way to manage projects.  One of the biggest time wasters is chasing and waiting for information.  Add having to scour multiple sources for simple job information, you are probably two clicks away from a nervous breakdown, and you haven’t even made a dent in your to-do list!  Not having access to current account information could negatively impact every decision you a
nd your colleagues make.  So, what is the solution? Have one system in place that the entire agency uses to capture job information from proposal to invoice.  Workflow management software will allow you to cut down on time wasters and have all the account information when you need it.

2. Identify how time is currently spent at the agency.

Asking your staff to submit timesheets might be met with pained expressions.  However, if your profit margins start shrinking as client change requests mount, and you find yourself wishing you had a DeLorean to take you back in time to add a couple more zeros to your proposal, it is something that can’t be avoided.  Even if you charge a fixed fee, tracking time against every step of the job can give you insight into better pricing strategies.  Remember going above and beyond client expectations is part of your survival, but money is king.  Tracking time is the most informative indicator of how to better operate your business.

3. Purchase productivity software that works as hard as you do.

The reality is that no software can do everything we want.  However, it should have a few key features that make your job easier and free up time.   When shopping around for workflow management software look for features that allow you to easily delegate tasks at every stage of the job.  Another important feature is being able to allocate tasks to the right people.  Having a snapshot of how much work is on everyone’s plate, will allow you to distribute work more evenly and prevent work overload.


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