14 Tips for a Knockout Presentation at Your Creative Agency
Read time: 9 minutes
Creative concept presentations to clients involve more than just giving solutions. It’s about guiding them on a cooperative journey that establishes trust and reveals your enthusiasm for their accomplishment. It’s crucial that the customer comprehends not just the “what,” but also the “why” behind every creative request. Unlike examinations in fourth grade, where there’s usually only one right answer, creative requests can have several “correct” answers.
When it comes to putting together an effective agency presentation, less is definitely more. And by less, I don’t mean less practice, prep, structure and thought. I am simply referring to keeping your PowerPoint slides less cluttered visually and not putting together slides to be used as a teleprompter.
When I think back to the first presentation I did in a business setting, I am struck with a fresh feeling of terror. The audience was definitely out for blood, and picturing the audience naked elicited the gag reflex in a big way. In preparing for the presentation at the creative agency, I decided that PowerPoint was definitely my ally. I could just jam it full of every tidbit of information, and that way, I had backup. I would also wow the group with my advanced knowledge of PowerPoint transitions, graphics, and so much content they would be dazzled. During the presentation, I rushed big time. I just wanted it to be over, and I knew my fabulously supportive co-workers felt the same. It was a disaster, and if my colleagues remembered even one fact I presented, I would be shocked.
Since those newbie years, I have sat through many great presentations, attended a couple of classes and have picked up a couple of tips that have helped me to have more confidence and present information in a clear way in your design, creative or advertising agency. Here’s what I’ve got to share…
Good presenters include various types of supporting evidence to back up their key claims, including tables, graphs, white papers, visuals, data, testimony, stories, or references. Facts, quotations, and metaphors can all be helpful at times.
The one thing that is overlooked is giving instances. They are the most effective supporting materials because they simplify a complex subject to the viewers. Selecting which images you use is a fun task. Ask yourself if your point could be more clearly illustrated using an image, and consider using a photo editing tool to make the image look perfect. Remember that charts are hard to read so if you are going to use one, make sure it is simple.
Lastly, no one wants to see fancy transitions and WordArt. While your corporate presentation can actually reach a new level thanks to animation effects, you need to maintain harmony. If overused on every slide and component, these effects may annoy the audience and appear absurd. Additionally, something may always go wrong, causing your elaborately designed, fancy animations to malfunction and wreck your entire presentation.
It would be better to show a white slide with black font. We all attended PowerPoint 101 at least 10 years ago, and none of us are impressed.
2. Storytelling instead
Instead of a slide, could you replace it with a story instead? Storytelling can be a great way to make a personal connection and is often the only thing that people walk away from agency presentations remembering. Perhaps include a funny story as a great opener, use one in the middle to help illustrate a point and at the end.
Think about your narrative. What makes it unique and distinctive? Do you have any recent, shocking data? New findings that could impact business? Turn your knowledge into stories, descriptions, and visuals to mark an impression.
Your presentation should be well-organized to succinctly convey the main points. Presenting facts about a certain topic at the beginning of a presentation is a smart idea. Another option is to arouse the audience’s emotions through narrative approaches and lead them through your story.
It is crucial to give the client a general notion of how long the presentation will last. Use an agenda slide at the start of the presentation to introduce the topic and inform participants subtly of the chapter they are now on.
3. Bullet Points
try and aim for four bullet points and 10 words per bullet. Key words can be in bold and throw in a capital where applicable. This method helps capture attention, emphasize your key ideas, and enhance the impact of your message.
4. Focus on Your Objective
At the outset of your presentation, make a clear statement outlining its purpose or objective. As you deliver your presentation, this will make it simpler for your audience to understand your narration and stay interested.
You will be more likely to receive the anticipated reactions from your audience by having a well stated presentation aim. This could be anything that’s on your mind, such as gaining more insight into your project, obtaining a contract, arousing interest in it, obtaining funding, etc.
5. Create a logical outline
creative agency presentations need structure. The order of your slides is very important and should have a logical flow. At your presentation’s beginning, quickly go through the main sections to give the audience an overview. If your audience is familiar with the content you intend to cover, they will remember more of what you say. Briefly describe each element of your presentation in one or two sentences in your introduction.
6. Know your audience
I know it sounds like a simple question, but who are you talking to? Remember that the content you present at your creative agency should be at the same level as your audience. They should also be considered when selecting which images to use or which stories to tell.
To enhance audience comprehension and engagement, eliminate extraneous content from your presentation. This allows them to easily follow your story and retain your perspective. The images and words you use in your presentation should be carefully considered. Do they speak to your speech’s main point? Can any of them be omitted from your presentation without changing the overall theme? Remove any unnecessary data if your answer is “yes.” This will help your clients understand your goals and solutions more easily.
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7. Tell me something that I don’t already know
Put the time in effort into the content that you are going to present. Tell your audience something new, exciting and interesting. Delivering valuable insights or unique perspectives will make your content memorable and leave a lasting impact on your audience.
8. Present options
Offering customers multiple answers to their problem reflects a collaborative process for clients to take ownership of the final product. It also demonstrates the depth of creative talent on your team.
Give each problem two or three potential solutions. At least one of them will look into the client’s preferences. You can also present an unexpected resolution that pushes the boundaries of your imaginative concept to make a powerful impact and emotional engagement. Although rejected at times, this alternative has a use: it provides a chance to talk with the customer about what a breakthrough creative experience entails.
Finally, explain what you believe, based on your knowledge, to be the finest choice among the options. However, make sure you are at ease with all of your possibilities, including your least preferred. It’s possible that your client will choose it.
9. The devil is in the details
keep your points concise and don’t ramble. We know you are an expert on the subject but while you are getting too detailed in your explanations, your audience has packed their bags and is headed to Lala Land. You can convey even the most complex bits of content in a simple and understandable way by using charts and graphs. Avoid using a lot of slides with only text.
10. Another media
try including another media in your agency presentation. Whether it is a short YouTube clip or playing a tune, it will add variety and keep your audience interested. These media types have the power to captivate attention, complement your message and create a memorable experience for clients.
11. Speak at a moderate pace
It’s likely that others won’t understand you if you speak too fast. Slow down to give the listeners more time to grasp your message while also creating a confident impression. Include the impact of intentional pauses in your speech to emphasize key points and boost the overall delivery.
12. Be open to questions
Don’t be intimidated by inquiries or ideas; simply listen. Treat everything as valuable feedback, and take time to reflect before responding. Step away from the presentation to consider the feedback, then you can modify or develop a better plan that incorporates their suggestions. In either case, you’re demonstrating to the client your openness to collaboration and continuous listening.
Asking and answering questions will help to increase audience participation. Reinforce the subject with succinct Q&A sessions if you want your presentation’s knowledge to stick around. Have a final round of questions and answers after the presentation that covers the entire presentation.
your audience will definitely be distracted and lose interest in what you are saying if you give them a handout too early on (Ooh, paper!). It is better to include more detailed information, key points, and references for them to learn more in a document that you hand out at the end of the agency presentation, otherwise known as the “take-a-way”.
14. Be enthusiastic (you are not a robot)
Your audience’s response is influenced by your energy level. If you present with low energy, they may become disinterested as a result. To engage them and show your enthusiasm, you should keep eye interactions, use smooth body language, and move around the room while presenting.
Don’t fidget; speak clearly and make sure your zipper is up!
To sum up, recall your goal when concluding your presentation, and state a specific next move. Simply employ some of these strategies, consider your professional presentation to be a rock concert, and completely outdo your audience during this performance.
Leanne Steer | fp. Training Consultant