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Project Management, Productivity and Marketing Best Practices

The Role of Traffic Managers and Production Managers in Marketing Agencies

Many in the creative industry have heard the titles ‘Traffic Manager and ‘Production Manager,’ however, some agencies have forgone these individual roles altogether. Some smaller agencies have account executives or the principal in charge of overseeing the Jobs for their clients. This inevitably results in a conflict when there is more than one account executive vying for the agency’s resources.

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