Your agency nailed the pitch, the contract is signed and the combination of excitement and caffeine has your team ready for kickoff. It’s time to begin focusing on client relationship management and retention.

If you’ve been blessed with skilled account managers, you may not even realize how important client management is. It’s something the entire team plays a part in, whether you’re directly client-facing or not.

Here are some common points in the client relationship cycle that creative agencies stumble on, and how to use these moments to strengthen relationships.